Reducing Void Periods with Predictive Marketing Campaigns

Predictive marketing combines tenancy data with behavioural insights. By identifying renewal risk early, you can pre-market homes and keep occupancy stable.

Build a renewal risk model

Analyse rent-to-income ratios, maintenance sentiment, and engagement with community events. Assign a risk score to each tenancy.

Trigger campaigns automatically

For at-risk tenancies, prepare fresh creative assets, update portal listings, and schedule virtual viewings before notice is served.

Tracking conversion costs per channel ensures marketing spend remains efficient even during seasonal slowdowns.